FACT SHEET
July 24, 2007

The Centers for Disease Control and Prevention says that hand washing is one of the most important things children can do to help stay healthy.

The agency says it’s best to wash your hands by vigorously scrubbing with soap and clean running water for about 20 seconds.

But how do you get your kids to wash their hands for that long and make it fun, too?

SquidSoap by Airborne^® is designed to teach and train proper hand-washing technique to children.

It's the only liquid-soap dispenser with a specially designed pump that stamps a child's hand with vegetable dye.

It takes about 20 seconds of thorough hand washing to remove the ink mark, leaving the child with clean hands. So it literally takes the guesswork out of whether or not your kids have washed their hands thoroughly. It’s easy, fun and effective.

SquidSoap by Airborne — Cleaner Hands. Healthier Kids™. The brand was acquired by Airborne, Inc. www.airbornehealth.com in June 2007. SquidSoap, with its patented technology, is designed to teach and train proper hand-washing technique to children. It's the only liquid-soap dispenser with a specially designed pump that stamps a child's hand with vegetable dye. It takes about 20 seconds of thorough hand washing to remove the ink mark, leaving the child with clean hands. The unique liquid soap hit store shelves in 2007. It's available with an orange, purple or green plastic squid on top. MSRP is $3.99.