SquidSoap by Airborne® — Cleaner Hands. Healthier Kids™. The brand was acquired by Airborne, Inc. in June 2007.

SquidSoap, with its patented technology, is designed to teach and train proper hand-washing technique to children. It's the only liquid-soap dispenser with a specially designed pump that stamps a child's hand with vegetable dye. It takes about 20 seconds of thorough hand washing to remove the ink mark, leaving the child with clean hands. The unique liquid soap hit store shelves in 2007. It's available with an orange, purple or green plastic squid on top. MSRP is $3.99.